If you've grown up in Placer County, you'll remember the commercial jingle, "Take a Peek at Denio's Farmers Auction, Market and Bazaar This Week". Well, 70 years have gone by, the jingle has been shortened to "Take a Peek at Denio's Farmers Market This Week" and Denio's is now the size of a small town! If you love flea markets, farmers' markets, garage sales, and live auctions, you can spend a whole day at Denio's Roseville Farmers Market and still feel like you haven't seen everything.
Family Owned for Decades
In 1947, the Denio's family started selling their produce at Saturday auction near Southern Pacific Railyard in Roseville. Their belief was that an open air market provided the opportunity for a seller to operate a retail business in a high traffic area with the lowest possible overhead costs. It would not only help keep costs down for the seller, it helped customers save money. Denio's was a first for the area and before long, other vendors began renting space from the Denio's family. In very little time, Denio's (as it was simply known at the early years) became a popular Saturday event with vendors selling various commodities. As the years went by, Denio's grew and so did its name. By 1960, it became known as Denio's Farmer's Market, Auction and Bazaar with a reputation for being the largest, most well run market of its kind in California! By 1970, this popular event expanded its operations to include Sundays.
As the saying goes, build it and they will come! By 1980s the increase in weekend vendors that wanted to sell created a need to expand the ways in which people were able to sell. But no matter how big Denio’s has grown, the dedication to providing a safe, family friendly, affordable way for people to buy and sell remains the same. Denio's Roseville Farmer's Market and Auction remains a family owned business operated by five generations carrying on the Denio vision Today, Denio's is 70 acres strong with no signs of slowing down. Read on to learn what adventures await you at Denio's Roseville Farmer’s Market and Auction.
Farmers Market and Then Some
Denio's Roseville Farmer's Market and Auction deserves its reputation for being one of the best farmer's markets of its kind. All your senses come alive when you enter the farmer's market section. This section of Denio's Roseville Farmer’s Market and Auction is two acres full of every kind of fresh and organic produce grown in our region. In addition to fresh fruit, vegetable, baked goods, wild harvested products and meat, you can also buy local honey, preserves, roasted nuts, oils and lotions. This list is by no means complete and the offerings change on a regular basis.
From Sundries to Socks
In addition to an amazing farmer's market, Denio’s Roseville Farmer's Market and Auction is the home of the infamous booth sales. If you've been there, you know the section of Denio's I'm talking about. If you haven't been there, you're in for a pleasant surprise. Adjacent to the farmer's market is a huge section with vendor booths selling the most interesting collection of new goods. These items include include, but are not limited to: music, art, antiques, furniture, shoes, computers, pet supplies, kitchenware, fabric, clothing for all ages, jewelry, socks, car equipment, hair accessories and grooming supplies, luggage, watches, clocks, outdoor statues, indoor rugs, bedding, restaurant equipment, dental supplies, small and large appliances, flags, toys, fountains, trading cards, collector's coins, hobby supplies, building equipment and tons of tools. Now that's just a fraction of what you'll find; in other words, lots of sundries!
Food and Drinks Everywhere
It's important to leave yourself time for eating at one of the many food stands found throughout the many sections of Denio's Roseville Farmer’s Market and Auction. The types of treats you'll have to choose from include the obvious hamburger concession stand goodies which are prepared on site. But for those wanting to sit down to eat, there are walk up eateries selling delicious Chinese, Mexican and Indian food with outdoor seating. From snacks to dessert, you won't go hungry at while strolling throughout Denio's Roseville Farmer's Market and Auction.
Market Plaza Live Events
Denio's is so much more than just an open air market, it's a place to spend the day. If the limitless shopping, fresh produce and great eats aren't enough to fill a full day of fun, the Market Plaza Live is sure to top off the day. Situated around a stage area, this venue includes first come, first serve seating. Visitors are invited to bring lawn chairs and blankets so they can enjoy live entertainment as part of their day. Concessions stands are conveniently located in the same vicinity as Market Plaza Live. Entertainment begins at 11:30 a.m. Saturday and Sunday.
Going Once, Going Twice!
One of the long-standing traditions of Denio's Roseville is live auctions. Back during the era when Placer County had a large rural community, Denio's was commonly referred to as "the auction" because its livestock and farming equipment auction activity. Today the auction activity includes estate sales, commercial equipment and even home improvement store surplus items.
Denio's Roseville Farmer's Market and Auction the Employer
It probably isn't the first thing that comes to mind when you think of the benefits Denio's Roseville Farmer's Market and Auction provides to the community. However, employment opportunities are another huge benefit that Denio's offers. This well-run establishment employs numerous cashiers, food stand and kitchen cooks, beer cart attendants, stand leaders, stand breakers, food runners, kitchen prep staff, cleaning crews, maintenance crews, parking booth attendants and dispatch staff. For an establishment the size of Denio's Roseville to run well, it has to have all aspects of operations flow without a hitch. When visiting, you'll see that the work going on behind the scenes is done incredibly well so that Denio's remains an enjoyable place for vendors, employees and customers alike.
Roseville Self Storage
The Denio family has successfully maintained their business for over seventy years and it's easy to see why Denio's Roseville Farmer's Market and Auction remains such a popular place to visit and as do business. If you have a small retail business, self storage is a perfect solution for keeping your inventory organized and safely stored. As your neighborhood self storage facility (and a California-centric, family-owned business), Roseville Self Storage will help you find just the right size unit so that managing your valuable inventory is easy. We appreciate our customers and like getting to know them we can do everything on our end to support their success.
Denio's Roseville Farmer's Market and Auction is located at 1551 Vineyard Rd, Roseville CA 95658
Open Rain or Shine throughout the year.
Parking Fee on Saturday and Sunday is $5.00, free on Friday.
Walk-Ins (if not entering through parking lots) $3.00 per person
Hours of Operation
Friday 9 a.m. to 2 p.m.
Saturday 7 a.m. to 3:30 p.m.
Sunday 7 a.m. to 5 p.m.